We fetch you the healthiest dog food in the market
Everything your dog needs. Nothing they don't.
Grain & Legume Free recipes using only human-grade wholefood ingredients. NO fillers. NO by-products, off-cuts or rendered meat. NO artificial preservatives, colours or flavours.
We're taking the lead on food quality & safety.
Gently cooked in small batches in our human-grade Melbourne kitchen. Our recipes have been formulated by canine nutritionists to be complete and balanced for all life stages.
We understand that no two dogs are the same.
Our vet-derived algorithm tailors meal plans and portion sizes for your dog to meet their unique needs.
We're Aussie through and through.
We're proudly 100% Australian made and owned. 95% of our ingredients are sourced from Aussie farmers and businesses.
Great for our dogs and our planet.
All our packaging is 100% recyclable.
The only human-grade ingredients going into your dog's bowl. Fur-real.

A tailored meal plan and pricing to suit your dog's unique needs
- Our vet-derived algorithm calculates your dog’s individual calorie needs which determines portion sizes and pricing.
- We cut out the middlemen to invest in the best possible ingredients for your best friend.
- Use our calculator to get an estimate or tell us more about your dog so we can fetch you an exact price.
Health Benefits You Can See

IMPROVED
BEHAVIOUR
Our recipes use human-grade proteins filled with essential amino acids, B vitamins and minerals to boost alertness and mental development. Slow burning carbohydrates mean less energy spikes and improved temperament.
ALLERGY RELIEF
Our meals don’t use any corn-based fillers and are preservative, dairy, wheat and gluten-free. Our simple ingredient list will please even the pickiest of canine taste buds.
INCREASED
LIFESPAN
Our meals are made with the high quality proteins and nutrient rich vegetables needed for a strong immune system and healthy heart.
SHINY COAT &
LESS ITCHING
Our hypoallergenic recipes have the perfect ratio of Omega 3 & 6 oils, Vitamins A, B & E and Zinc to reduce irritation and keep your dog’s skin healthy and coat shiny.
BETTER POOS
Switching to our fresh food means no bulking agents and artificial ingredients. This will improve digestion, prevent upset stomachs and lead to less waste (meaning fewer and smaller stools).
STRONG BONES
& HEALTHY JOINTS
With the optimal ratio of calcium, phosphorus, magnesium and vitamins our food promotes good bone and joint health. Customised portions ensure your dog maintains a healthy weight relieving stress on the body.
FEWER VET
VISITS
Our meals contain fish oil, green leafy vegetables and sweet potatoes which reduce inflammation and lower the risk of heart disease, cancer, diabetes, respiratory disease and osteoarthritis.